Services
For each client we understand our service value is very important. We don't take the responsibility of new business sales lightly. Matchpoint and our clients partner together to make this process successful. Both companies leverage their talent, share their knowledge and maximize their efforts to achieve new business.
Ideally we work on-site with our clients. We have also worked virtually to accomplish our client's new business goals. Being on-site fosters integrated, open communication and provides our clients with daily reassurance that progress is being made.
Our approach is not to just 'create a call list' and start calling prospects to pursue new business. Based on discovery, we research potential prospects from five or more channels of opportunity™ and then filter and prioritize the resulting candidates. MatchPoint and our clients work every day toward the same goal.
We begin by understanding our clients business: who they are, who they market to, who they partner with, what clients the do have and why. By understanding this, we can then look at their brand, messaging, website, sales presentations, case studies and more. Using existing materials or creating new ones, we develop tools to use in approaching prospects and evaluating their match with our client's offerings.
We know all companies operate differently and all industries utilize marketing and sales differently, yet basic marketing and sales principles are the same. It's important to understand this information in implementing an overall business strategy for sales and marketing to be successful.
The following are the different areas of service we provide . . .
| Business Strategy Brand Development/Messaging Sales Process/Channels Strategy CRM Utilization/List History & Sources Targeted Customers/Verticals Industry Partners Core Competencies Case Study Development Account Management Strategy Networking Affiliations /Associations/Memberships Sales Team Development Pitch/Cost-Proposal Strategy | Business Development New Business Strategy Prospect research Phone Scripts & Intro letters Social Communications Prospect list development & refinement CRM update and maintenance Schedule meetings or conference calls Weekly Reporting
| Sales Sales Strategy Qualify Prospects New Business Meetings Targeted Sales Presentations Cost Proposal Development Proposal Presentation Meetings Follow-up, Negotiate and Close Weekly Sales Meetings/Reporting Network Meetings Review Participate/Attend Tradeshows
| Marketing Marketing Strategy/ Planning Brand Development/ Messaging Public Relations Campaigns Advertising/Sales Collateral Website Design/ Messaging Direct Marketing Email Blasts Social Networking Campaigns
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